The study of this research aims to create an immense level of awareness among the youth exposed to such social networking sites and findings will not only bear results as to how adversely and positively is the youth affected by the usage of these sites but also will help the youth to understand the usage of these networking sites efficiently. Facebook, My Space, Twitter, LinkedIn, Skype and Ning are a few such sites that attract a maximum of the youth to tune in to them and thereby embodies their own merits and demerits that desperately need to create an actual picture among the youth. Attention has thus been shifted from real to the virtual world and visible to invisible friends. People spend more than usual hours on social networking sites to download pictures, browse through updates seek entertainment and chat around with friends to keep themselves connected to one another. These sites have held an addiction to the youth wherein they find it difficult to concentrate on their work and prefer logging in and jumping across one site to another. Some have derived benefit out of these sites whereas some have become academically challenged by the use of these websites.
Media is everywhere. Historically, newspapers were the most common of media, but today cell phones and other electronic devices have taken over all forms of communication. Teenagers and young people today depend on the media for information about everything — the latest gadgets, fashion trends, the newest cars on the market, the best places to eat out in the country or finding out what their favourite celebrity is up to. In general, teenagers would be involved in some sort of media communication for up to four hours a day. Most teenagers spend two hours watching television and one and a half hours is spent surfing the internet each day.
What is social networking services? Social network is an online service or a site to enable people to communicate with each other digitally. Popular social networking services are Facebook, Twitter and Orkut.
We live in a generation where losing your phone is worse than losing your virginity. We live in a generation where it has become common to send inappropriate pictures to people who we have just met. We live in a generation where we are so dependent on technology that it is as addictive as a drug. Fellow students, let me ask you all this question, would you want to see our future generation, our future leaders, and our future role models acting like this? What is this world coming to?!
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