This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks. How would you classify a book that begins with the salutation "People of Earth While the captains of industry may dismiss it as mere science fiction, The Cluetrain Manifesto is definitely of this day and age.
The Illusion of Corporate Transparency: The Cluetrain Manifesto 10 Years Later
Cluetrain Manifesto | Curiously Persistent
Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine.
Interestingly, it was not a book per se but it was a piece of writing which redefined my career. I read the Cluetrain manifesto early on and thought "boy, the internet sure sounds like something that's going to change the world in the best way possible" so that's what got me interested in digital, tech and virtual spaces and I've never wanted to step out of that area since then. The Cluetrain Manifesto is as potent and relevant now as it was when came out ten years ago.
It was first posted to the web in as a set of ninety-five theses, and was published as a book in with the theses extended by seven essays. The work examines the impact of the Internet on marketing , claiming that conventional marketing techniques are rendered obsolete by the online "conversations" that consumers have and that companies need to join. A revised and extended version of the text appeared as a book under the title The Cluetrain Manifesto: The End of Business as Usual in In its central thesis that "markets are conversations", the work asserts that the Internet is unlike conventional media used in mass marketing as it enables conversations amongst consumers and between consumers and companies, which are claimed to transform traditional business practices.