Please join StudyMode to read the full document. What is your strategy to reverse Pick n Pay's loss of market share? Pick n Pay lost market share in part because it opened materially less space than some of its major competitors. A significant proportion of its capex was invested in supply chain technology infrastructure in recent years, which by its nature doesn't drive sales compared to stores. Our capital focus is now on new stores and refurbishment, which will drive sales and, in time, profitability.
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Introduce A New Product To The Market Marketing Essay
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers , mobile phones and other digital media and platforms to promote products and services. As digital platforms became increasingly incorporated into marketing plans and everyday life,  and as people increasingly use digital devices instead of visiting physical shops,   digital marketing campaigns have become prevalent, employing combinations of search engine optimization SEO , search engine marketing SEM , content marketing , influencer marketing , content automation, campaign marketing, data -driven marketing, e-commerce marketing, social media marketing , social media optimization , e-mail direct marketing , display advertising , e—books , and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones SMS and MMS , callback, and on-hold mobile ring tones. The development of digital marketing is inseparable from technology development. One of the first key events happened in , when Ray Tomlinson sent the first email, and his technology set the platform to allow people to send and receive files through different machines.
Hi, I'm Liz. In some countries, a few people earn extremely high salaries. Some people think that this is good for a country, while others believe that the government should control salaries and limit the amount people can earn. Due to the development and rapid expansion of supermarkets in some countries, many small, local business are unable to compete. Some people think that the closure of local business will bring about the death of local communities.