Marketing channels or strategies with unknown ROI can be a hard sell internally with resources and budgets reserved for proven channels. Yes, Facebook Messenger is a marketing channel that was born 3 years ago when Facebook released a developer API that allows for automated customer communication on the chat app. This article has 10 recipes for results-driving Facebook bots you can clone for your own business or clients today. With over a billion users, Messenger is like a digital home for 1. What makes Messenger a special communication platform is that it allows businesses to speak with customers automatically and at scale.
Chatbot Marketing Use Cases to Drive Sales in 2021
Sephora Case Essay - Words | Bartleby
Sephora was early to Kik, using bots to share content with teens, from on-demand access to tutorials and product guides to seasonal promotions. For prom—one of the first important beauty moments in the lives of many teens—Sephora sought to develop a tailored experience that would give teens a reason to stay engaged leading up to the big night and beyond. Sephora developed a custom experience for teens within their bot on Kik, filled with prom-specific content, including makeup tips, style inspiration, and custom video content. Sephora engaged Helen Phillips, the Sephora Collection National Artist to broadcast a prom makeup tutorial to fans—and answer any questions teens might have—in real-time via Facebook Live. The Facebook Live also featured a social media influencer as the moderator and tutorial subject. The influencer shared the news about the Facebook Live and sweepstakes on her social channels as well. Sephora promoted the Facebook Live stream through the Kik bot, using a sweepstakes to encourage subscribers to submit their questions through the bot ahead of time and push notifications to remind them to tune in and see if their question was selected.
Top 5 Insurance Chatbot Examples: Most Valuable Use Cases
When bots first came into the spotlight they found a home in customer support. However, as the tech becomes more and more accessible, its use spilled across all business departments. One of the bot applications rising to glory, in particular, is chatbot marketing. So, whether you sell products or services, online or offline… be sure to find here a use case just right for your business.
Today, more businesses are using chatbots than ever. At first, chatbots could answer only the most basic questions asked by users. But the development of AI and the improvement of chatbot-building software now enables them to answer more complex questions and provide a high-quality customer experience. In addition to answering FAQs , chatbots can now also automate lead generation, sell products, gather feedback, and more. To get a clearer picture of how chatbots are used by businesses today, we analyzed data from over 41, brands that currently use them.