Last Updated: August 27, References Approved. This article was co-authored by Lucy V. Lucy V. Hay is an author, script editor and blogger who helps other writers through writing workshops, courses, and her blog Bang2Write. There are 10 references cited in this article, which can be found at the bottom of the page.
Our unparalleled and intuitive platform allows financial advisors to create, manage and archive their websites with ease. Join our newsletter to get useful tips and valuable resources delivered to your inbox monthly! The purpose of your website is to turn visitors into prospects and prospects into clients. We see this especially in the financial services industry, which unfortunately is chock-full of jargon and numbers. Advisors must have copy , or written content, that is customer-centric and search-driven. Thankfully, this issue is simple to fix! Today our copywriting team is letting you in on the top four key components to creating great website copy.
There are complexities and specialisms in every sector, but financial services are among the most challenging. When producing content in this industry, it is essential to employ a specialist financial services copywriter. But what does a financial copywriter do? This is a writer who knows the products involved, has the ability to explain complex things in simple terms and can cut the jargon to communicate your message effectively. You may think that your own ability to crunch numbers and your expert knowledge of your sector mean you can handle your own copywriting.
In finance , securities professionals are responsible for managing money, investments, and other financial instruments. But on the publishing side, there is a group of writers and reporters who are tasked with creating content that provides information about and analyzes financial markets, the economy, and all things money-related. Over the years, many readers have posed the simple question, "how does one become a financial writer?