Persuasive messages may appeal to logic or to emotions. Negative persuasive arguments illustrate the bad things that may happen if people do not follow a particular course of action or if they do the wrong thing. Positive persuasive messages, however, point out the good things that can happen if people follow a course of action or if they follow the wrong path. People use negative emotions -- fear, anxiety and disgust, for instance -- to craft negative persuasive messages. These arguments predict that something scary, disgusting or bad will happen if people don't follow a course of action or if they do the wrong thing.
Never underestimate the power of a persuasive letter to further a cause. Whether you are lobbying for a change in a state law or for a coffee machine in the break room at work, properly chosen words can have a powerful impact on the people with the power to change things. To stand out from the rest, your persuasion letter needs to have a strong opening, capturing the reader's attention enough that they feel compelled to finish reading. Write in a business letter format. Your address should be written in the upper, left side of the page, followed by the address of the person to whom you are writing.
Similar to a persuasive essay, a compelling letter strives to convince the reader of a specific position or opinion. The goal of both letters and essays are the same, and in truth both are structured in a very similar fashion. To create a persuasive letter , it is always best to establish your primary goal or argument and then brainstorm the arguments that support your position. After you have listed your primary arguments and have an idea of the strength of each, organize each idea into your outline.
Find inspiration in our curated catalog of persuasive letters. Each sample letter comes with guidelines and advice to help you find the right words. Persuasive letters are letters written to persuade others towards accepting the senders' issues, perspectives, or interests. Such letters are meant to influence the recipients' thoughts and actions.