The internet has become a constant key platform in every sector through which companies are able to create a globally interconnected network of information and business. It has been the most fundamental factor in the rise of e-commerce business across the globe, with the generation of sales of over USD 2, billion in Digital Commerce, The proliferation of e-commerce business across the globe is mainly due to some key factors such as easy accessibility, innovative marketing strategies, and service delivery satisfaction. The aim of this article is to explore different online consumer behaviour th eory. Technology acceptance model has been developed by Fred Davis on the basis of the Theory of Reasoned Action. This model has been formulated to identify the acceptability of the technology and perform the modifications to ensure that it is acceptable to the users.
Review of Literature on Customer Buying Behaviour and Satisfaction Level on Bikes
A Brief Literature Review on Consumer Buying Behaviour
The purpose of this paper is to explain the difference and connection between the network big data analysis technology and the psychological empirical research method. This study analyzed the data from laboratory setting first, then the online sales data from Taobao. Compared with traditional research methods, such as questionnaire and behavioral experiment, network big data analysis has significant advantages in terms of sample size, data objectivity, timeliness and ecological validity. Future study may consider the strategy of using complementary methods and combining both data-driven and theory-driven approaches in research design to provide suggestions for the development of e-commence in the era of big data. Zhang, J. Published in International Journal of Crowd Science.
It also includes how people buy online stores or direct sellers. Online shopping is awesome among Malaysians. Visit web site users to use online shopping services too much and users only need a computer, a bank account, debit or credit card. In this part of the literature review, definition and citations from the authors of the dependent and independent variables in the similar area of research are presented here. The consumers who are motivated by the fulfillment of demands according to their experience and the environment, then after collecting a certain.
The literature covers the theory that was the basis of this study and the review of related literature based on the objectives. While analysing the literature, contributions, weaknesses and gaps in the existing literature were identified. These findings suggest that consumers with strong emotional attachment are likely to show positive signs of repeat purchase as they become committed to a brand and hold long-time loyalty. There are four types of consumer buying behaviour. They are: complex buying behaviour, variety seeking buying behaviour, Promotional Activities, makes consumers communicate with producers, such as media advertising, direct mail, personal selling.