Netflix house of cards case study

It also touches upon business topics such as - Value proposition, Marketing, Sales, Technology. In March , Asif Satchu and Modi Wiczyk, co-chairmen and co-chief executive officers at independent production company Media Rights Capital MRC , are debating whether to accept a licensing offer from Netflix for their most ambitious project to date, a new television series called House of Cards. To the surprise of the two entrepreneurs, Netflix executives had made it known they were prepared to make a bold step into the world of original programming. As thrilled as Satchu and Wiczyk were about Netflix's offer, accepting it-and thus forgoing a sought-after one-season offer from a traditional premium cable network-raised major concerns, for instance about MRC's ability to secure international rights fees, to obtain sufficient marketing support, to gain the necessary credibility in the marketplace, and to satisfy artists and other key constituents. Was Netflix the right partner for MRC? Almost all of the case studies contain well defined situations.
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Making Smarter Business Decisions with Big Data: A Netflix Case Study | Oceans of Data

Let me begin by sharing that I am a big House of Cards fan. I know that I am not alone, either. The answer is Big Data. Netflix engineered my addiction and thank goodness they did! Last year, Netflix grew its US subscriber base by 10 percent and added nearly 20 million subscribers from around the globe. Because of its approach, Netflix has transformed an industry.
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MRC's House of Cards Case Study Analysis & Solution

Technology Q. It is done mainly to achieve the agile and productive goal. Companies such as, Amazon Prime have experienced significant and impressive growth.
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In March , Asif Satchu and Modi Wiczyk, co-chairmen and co-chief executive officers at independent production company Media Rights Capital MRC , are debating whether to accept a licensing offer from Netflix for their most ambitious project to date, a new television series called House of Cards. To the surprise of the two entrepreneurs, Netflix executives had made it known they were prepared to make a bold step into the world of original programming. As thrilled as Satchu and Wiczyk were about Netflix's offer, accepting it-and thus forgoing a sought-after one-season offer from a traditional premium cable network-raised major concerns, for instance about MRC's ability to secure international rights fees, to obtain sufficient marketing support, to gain the necessary credibility in the marketplace, and to satisfy artists and other key constituents.
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